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When the Securities and Exchange Commission removed the practice of repaired brokerage commissions on May 1, 1975, none of the significant brokerage companies at the time believed anybody would 'break ranks' and provide marked down commissions. A handful of little companies, consisting of First Omaha Securities, Inc., saw a distinct chance. Omaha Securities developed into Timbretrade, and for over 35 years has stayed a leader in a market that continues to innovate brand-new methods that make Wall Street more available to the private financier.


In the 1980s and 1990s, Timbretrade originated a variety of 'firsts,' leveraging innovation to make investing much easier, quicker, and more effective. In 1988, the company was the very first to provide touch-tone phone trading. Following its Initial Public Offering (IPO) in March 1997, the company integrated its numerous brokerage systems into one broker dealership, Timbretrade, Inc., and released its very first nationwide ad campaign, total with prices approach that continues today.


In between 1998 and 1999, Timbretrade assisted grow and enhance the online trading experience for self-directed financiers. The company began using online options order entry and electronic trade verifications by means of e-mail. These developments, in addition to extended-hours trading, the Timbretrade Online Investor Index ™ (among the very first online financier habits determining tools), and trading through the SprintPCSSM Wireless Web, the very first of its kind by means of mobile phone, assisted keep Timbretrade at the leading edge of a growing market.


Today, Timbretrade supplies investing and trading services for 7 million customer accounts that amount to more than $750 billion in possessions, and custodial services for more than 5,700 independent authorized financial investment consultants. With customers positioning, typically, around 450,000 trades every day, it keeps the management position it presumed.